Long-Form Marketing
Portfolio 2 includes some of the longer work I’ve done—white papers, articles and outdoor guides. I’ve also written three lengthy novels, which you can see on the Books page.
National Park Visitor Guides
For the Content Marketing team, I wrote and edited across all categories, including Expert Advice pieces: national park visitor guides and backpacking gear checklists for people planning an epic adventure in the backcountry.
REI Annual Impact Report
At REI, I was responsible for writing several annual Impact Reports (aka Stewardship Reports). The process included a series of meetings with major stakeholders to outline, then draft each report.
Here are samples of some report pages.
Curate Sustainable Products
Create Access
Catalyze Experiences
Core Practices
REI Outdoor School/REI Adventures
Cross-promotional flyers for classes with REI Outdoor School and trips with REI Adventures.
Hiking & Camping
Cycling
Paddling
